Waitrose has announced a new product for health-conscious customers, aiming to benefit their energy levels, digestion, constipation, sleep and mood.
This comes as Aldi “spoils” customers with several new products, including a chocolate treat, an American foodie range, Subway-inspired sauces and an “irresistible” £4 lunch dish.
Waitrose said: “ZOE, the science and nutrition company, is launching a first-to-market daily whole food supplement, exclusively in Waitrose stores on July 17, and available as part of the £5 Food to Go meal deal.
“ZOE’s Daily30+ is a savoury mix of seeds, herbs, nuts, legumes and functional mushrooms, formulated to provide the diversity of over 30 plants and introduce over 35 different types of fibre in just one scoop.
ZOE is launching a first-to-market daily whole food supplement, exclusively in Waitrose stores on July 17
Waitrose
“Waitrose will be stocking a seven-day pack (£10 introductory offer, then £13.50), and a single-serve pack (£2.25) of Daily30+.
“The single-serve pack will also be available in the ‘snack’ category of our Food to Go meal deal, which offers a main, snack and drink for just £5 – perfect to add to one of the salads available in the deal.”
According to the supermarket, the versatile supplement is an excellent addition to any dish.
Waitrose said: “The whole food supplement can be added in so many simple ways, like to avocado and eggs for a delicious breakfast, sprinkled over your favourite fresh salad at lunchtime, or scattered over a classic pasta dish for dinner.”
The Waitrose and ZOE partnership is part of Waitrose’s “wider health ambition to make it easier for customers to make healthy choices, while still enjoying great tasting food”.
Speaking about the new product on Waitrose’s shelves, the supermarket’s commercial director Charlotte Di Cello said: “We are excited to be saying hello to ZOE in Waitrose, starting with this exclusive product launch.
“Our partnership enables us to tap into ZOE’s expertise, which is led by science, and help our customers make more conscious choices.
“I’ve found it simple to include Daily30+ into my diet, whether it’s sprinkled over a salad, scrambled eggs or even through the kids’ favourite spaghetti bolognese.
“I’m looking forward to seeing how our customers use it, and like me feel the benefits of eating more plants.
“This is just the beginning of our focus on health, so watch this space for more next year.”
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‘This is just the beginning of our focus on health, so watch this space for more next year’
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GM of ZOE Daily30+ Sara Gordon commented: “Through our partnership with Waitrose, we’re excited to help customers level up their lunches and enjoy delicious, healthy meals even when they’re on the go.
“Daily30+ packs more than 30 plants, and our clinical trial proves that it benefits energy, digestion, constipation, sleep and mood.
“Together with Waitrose we’re making it easier to build healthy habits, and hope people not only enjoy adding the Daily30+ to their favourite dishes, but feel great as a result.”
Marks And Spencer has also launched a new product. M&S customers can snap up a sandwich with “literally the best filling”.
In recent supermarket news, Waitrose urgently pulled cupcakes from shelves over a risk of hives and nausea.
