Waitrose has unveiled its new Easter range for 2025 with the supermarket chain introducing an array of seasonal items.
The launch includes both premium confectionery and traditional seasonal bakes, with the retailer maintaining its commitment to using Fairtrade cocoa across all own-brand confectionery products.
The new range features several products, including the No.1 Chocolate Croissant Egg, which combines rich blonde chocolate with feuilletine and biscuit pieces.
A No.1 Blonde Chocolate & Biscuit Flat Egg joins the lineup, with the bakery selection introducing Easter Bunny Crumpets as a seasonal breakfast option.
Waitrose Chocolate Croissants are part of its Easter collection
Waitrose
Hot cross bun enthusiasts can explore new varieties including No.1 Apricot & Stem Ginger and Apple & Cinnamon flavours.
The retailer has also launched a Hot Cross Bunettone, aiming to put an Easter twist on the traditional Italian panettone, crafted in a family-run bakery in Piedmont.
The premium flat eggs feature indulgent combinations of blonde chocolate, hazelnut praline and crunchy feuilletine with fleur de sel.
The range also includes several smaller treats, with Waitrose launching No.1 Blue Eggs and No.1 Duo Eggs containing sweet surprises.
Confectionery product developer at Waitrose, Sarah Breadmore is keen to note the introduction of the No.1 Chocolate Croissant.
She explained: “Croissants are all the craze with sales of croissants and sweet indulgent treats soaring at Waitrose.
“With the hybrid croissant trend not going anywhere, we’ve seen a rise in everything being about the giant and oversized. This is driven by social media and being able to share food experiences together.”
She said they are perfect for people to share and one of the best additions to the Easter range.
Five more products of Waitrose’s Easter range are still to be released
PA
Other additions include a new Hot Cross Bun Fudge which has been handcrafted in Harrogate with raisins, cinnamon and Seville orange marmalade.
Customers can also choose from the classic Sam on Toast format, new Sunny Side Sam Cube Cakes, Chocolate Lollies, and Caramel Sam Egg Cups.
Waitrose is not the only premium supermarket releasing new products in its stores.
Marks & Spencer introduced its ‘most luxurious’ meal deal ever but it is available for just 5 days.
