Tesco has captured the hearts of the nation with its 2024 Christmas advert that shows the supermarket helping to #FeedYourChristmasSpirit.
The three-minute clip, which has been posted on the supermarket’s social media channels, shows the festivities of Christmas against a backdrop of loss as a young man mourns his granny who has passed away.
Britons have taken to social media to praise Tesco’s festive video.
One Tesco shopper said: “Very emotional ad this year, highlighting the family traditions with loss but getting through the holidays celebrating and remembering the loved ones!
‘Well done Tesco and the amazing team behind this year’s campaign’
YouTube / Tesco
“Well done Tesco and the amazing team behind this year’s campaign – let’s not worry about the things under the tree this year, let’s enjoy the people around it!”
Another Tesco shopper gave the ultimate praise: “Okay, this has to officially be the BEST Christmas ad.”
“Love this Tesco! Too much for a Tuesday morning,” another agreed.
Another praised the advert as “the best yet”. “Well done Tesco, what an amazing Christmas advert,” another chimed in.
An emotional shopper also wrote: “Well done Tesco, sobbing on Tuesday at 11am.”
The supermarket was successful in getting Britons into the Christmas spirit: “Love this time of the year. Time to put out the Christmas decor. Beautiful ad!”
The supermarket appeared to have countless shoppers in floods of tears with its emotional video.
One social media user admitted: “This is not good for a nine-month pregnant emotional woman, sobbed…Brilliant Tesco.”
Another seconded this sentiment: “Okay, hang on a minute….I just have…something in my eye…”
“Made me cry – beautiful and nostalgic. All the Christmas feels,” another festive fan said.
To this, a spokesperson for the supermarket replied: “Glad to bring a little festive cheer (and a few tears!) to your feed.”
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One shopper hailed it as ‘the BEST Christmas ad’
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Tesco customers flooded social media with cries of “So emotional”, “Amazing”, “The best” and “It’s officially Christmas”.
Tesco’s Christmas advert is set to debut this evening at 8pm on ITV’s Martin Lewis Money Show and Channel 4 ’s Great British Bake Off.
Other supermarkets have also started celebrating Christmas with festive adverts and food products. Morrisons’ new Christmas advert features a nostalgic musical hit and the return of singing oven gloves.
Waitrose has also launched a new Christmas advert featuring an “all-star” cast – but viewers should prepare for a “cliffhanger”.
In Christmas food news, Aldi’s “sell-out” chocolate advent calendar returns to stores, although shoppers must act now to get their hands on it.
