Beloved crisp brand Pringles has made a major change that shoppers will likely love.
The famous packaging, which previously had a steel base, will now feature a recyclable paper base to form a Pringles tube made from 90 per cent paper.
How does it compare to the original packaging? GB News tested out the new tube.
The change will mean that crisps lovers can put their Pringles tubes straight in the recycling bin when they’re finished eating.
Pringles fans can purchase these new tubes exclusively in Tesco stores and online from right now.
GB News tested the durability of the tubes
GB NEWS
Tubes can also be found in One Stop stores, part of the Tesco Group.
Despite the change in packaging, Pringles has assured customers that this sustainable feature will not compromise the crisps’ taste.
So how did it compare?
GB News tested out the new packaging and found that they tasted exactly the same despite the new paper base.
The new packaging also looks almost identical to the original – aside from the base.
Like the old tube, the new 90 per cent paper tube is 185 grams and contains the same amount of crisps, so you won’t be missing out on any Pringles in the name of recycling.
Crucially, the new packaging still protects the iconic crisps and keeps them fresh for 15 months, just like the former.
When submerged in water – an important test in rainy Britain – the packaging remained intact.
In a great victory for recycling and sustainability, around 48 million recyclable Pringles tubes will be sold in Tesco in the first year alone.
The new Pringle packets will be rolled out at other supermarkets towards the end of 2024.
UK managing director of Kellanova – the company that owns Pringles – Chris Silcock commented on the amendment.
He said: “We know people want to reduce their impact on the planet and it’s our responsibility to improve the recyclability of our packaging.
Pringles has changed its tubes
GB NEWS
“We’ve worked hard to develop and test a recyclable Pringles paper tube and we made significant investment in new technology to enable our factories to produce it.
“Not only is it widely recyclable but it keeps the chips fresh and tasty and protects them from breaking which helps to reduce food waste.”
Paul Sanderson, CEO of the Recycling Association added: “It has taken a great deal of research and development to achieve a fully paper-based tube with a paper end that also keeps the Pringles crisps as fresh as before.
“It is a fantastic example of what can be achieved when manufacturers decide they want to create packaging that is easy for the consumer to recycle, and I hope others follow Pringles’ example to help us all get closer to a circular economy.”
