Prince Harry and Meghan Markle’s professional separation was executed due to the couple’s brand being perceived as “toxic”, according to a PR expert.
The Duke and Duchess of Sussex have undertaken multiple solo engagements across the last couple of months as part of a wider strategy.
The Sussexes plan to have greater separation in their professional lives as they work on different projects.
Ed Coram James, a PR expert, claimed Prince Harry and Meghan Markle’s brands are stronger as individuals rather than as a couple.
Prince Harry and Meghan Markle’s professional separation was executed due to the couple’s brand being perceived as “toxic”, according to a PR expert.
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He said: “Since their marriage, Harry and Meghan have had a distinct brand. That brand is based on a duo. Call it ‘Harry and Meghan’, call it ‘the Sussexes’, call it whatever you like. The fact is that for years they have become synonymous with one another.
“And, since the famous Oprah interview, in which they took a simmering disagreement between themselves and the rest of the Royal Family and essentially declared all-out-war, that brand has been steadily becoming more toxic and thus commercially untenable to the point where not that many major brands are going to be rushing to write them a large cheque based on their brand value.
“When combined, the Sussexes brand is, from a PR perspective, toxic. But, when separate, they have a genuine chance of creating an entirely separate brand, with completely different labels.”
However, this separation professionally has led to speculation regarding their marriage.
The Sussexes plan to have greater separation in their professional lives as they work on different projects.
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Meghan has found these rumours draining according to an insider.
The source said: “She has really felt the strain in recent weeks, and with all the speculation surrounding her and Harry and their marriage.
“They haven’t done themselves any favours by doing so many separate events but this is what they have decided to do as it works best for them at the moment as a couple and they both feel they can shine at events that are close to their hearts.”
Last month, a source told the Times that Harry wants to leave behind the celebrity nonsense and instead recover his reputation by becoming known as a serious philanthropic player.
The insider added that the duke does not want his old role in the Royal Family back.
Harry and Meghan stepped down as working members of the Royal Family in 2020 and moved to the US to pursue a career as a power couple.
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Harry and Meghan stepped down as working members of the Royal Family in 2020 and moved to the US to pursue a career as a power couple.
However, it has not worked out that way for Sussexes, with setbacks including being dropped by Spotify and a backlash from many on their consistent public attacks on the Royal Family.
The Sussexes are working on separate projects for Netflix despite signing a lucrative deal as a couple after leaving the Royal Family.
Their debut series Harry & Meghan was a huge hit on the streaming platform and broke several Netflix records.
However, it has been over a year and a half since its release in December 2022 and the couple have not produced another joint project for Netflix.
