The campaign by Transport for Greater Manchester is focused on crackdown on distracted drivers as part of a wider goal to eliminate all death’s on the region’s roads by 2040.
Provisional data by the Department for Transport showed 138 people were killed or seriously hurt in crashes in Greater Manchester where the driver being distracted was a contributing factors.
Of those, 23 people died in collisions where the driver was using a mobile phone.
Supt Gareth Parkin from Greater Manchester Police said using a hand-held mobile phone while driving could result in a £200 fine, licence points, or a driving ban.
“We have seen some devastating incidents over the years which has significant impact on families, please don’t be the reason why you are the one that prevents someone from going home to their loved ones.
“Even hands-free options can be distracting, so ask yourself whether the call can wait.”
