“We ignore the necessity to sow policies, which will harvest the benefits of AI, and help stave off the threats it poses, at our peril,” he said.
“Our central insight must always be that AI can be a great servant but would be a terrible master.”
The report highlighted new powers in Tennessee, which recently passed a law – dubbed the Elvis Act – to prohibit the use of AI to mimic an artist’s voice without their permission.
The MPs said this example “showed the case that the UK should introduce a personality right to protect the individuality of creators in the UK and not fall behind our international competitors”.
The UK does already have existing protections, including “passing off rights” that stop one person from misrepresenting another person when offering goods or services.
However, the MPs said it was yet “to be seen if this would be effective against deepfakes”.
They added: “Unambiguous legislation that protects creators and artists from misappropriation and false endorsement would provide clarity and certainty for all involved, including tech providers.”
They said a “pro-creative industries AI Bill” should also include a right for musicians to prevent their work being used by AI, clear labelling of music made with AI, the creation of an international taskforce, and copyright reforms.
A government spokesperson said: “We are committed to helping artists and the creative industries work with the AI sector to harness the opportunities this technology provides, and ensure our music can continue to be enjoyed around the world.
“Trust and transparency are vital to this shared approach. We are working closely with stakeholders and will provide a further update in due course.”
The government has already pledged that the creation of sexually explicit “deepfake” images will be made a criminal offence in England and Wales.
