Mike Tindall has reached a major achievement as the ex-England rugby star’s alcohol brand has broken into the top 100 gins on Amazon.

It comes days before the Rugby World Cup winner and his wife Zara Tindall are expected to appear alongside King Charles and Queen Camilla at Sandringham Estate for Christmas.

Blackeye Gin, created by Mike Tindall, James Haskell and Alex Payne, is currently listed as 96th on the Amazon top 100 gin list.

The alcoholic beverage, dubbed the unofficial drink spirit of rugby, was created for “those who ride the storms and celebrate the sunshine,” according to the product’s Amazon description.

Mike Tindall has reached a major achievement as the ex-England rugby star’s alcohol brand has broken into the top 100 gins on amazon

Getty/Instagram

It also reads: “For rugby lovers who unite with their band of brothers and sisters and are truly up for the game.”

Co-founder Alex Payne took to Instagram to celebrate the product’s achievement in a selfie-styled video.

He said: “Would you believe it ladies and gents.”

The television presenter thanked “everyone who has brought a bottle” for the trio’s achievement.

Tindall previously delighted royal fans by sharing a glimpse of his Christmas tree at his Gatcombe Park home, where he resides with his wife and three children, Mia, Lena and Lucas.

The former rugby star used the opportunity, where he appeared in a festive suit featuring Will Ferrell’s ‘Buddy the Elf’ character all over it, to promote his Blackeye Gin brand to his followers.

Mike wrote: “Treat a friend or loved one to a bottle of Blackeye Gin this Christmas, the perfect gift!”.

He also noted that the product, priced at £34 on Amazon, was available at various retailers, including Waitrose Cellar, Amazon, and Ocado.

Blackeye Gin is currently listed as 96th on the Amazon top 100 gin list

Amazon

Following their festive celebrations, where they are expected to join the senior members of the Royal Family at Sandringham, Zara and Mike Tindall are set to embark on a journey to Australia in early January.

The couple will travel without their children, who will be returning to school, to participate in Magic Millions, a 10-day equestrian carnival on the Gold Coast.

Zara has been the face of the event since 2012, which combines polo, show jumping, and a beach race along Surfers Paradise.

The mother-of-three will participate in various equestrian activities, riding retrained racehorses during the carnival.

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