Royal biographer Angela Levin has shed light on the prolonged wait for Meghan Markle’s brand launch, suggesting the Duchess of Sussex has “so many things she wants to do”.
Speaking to GB News, Levin explained that Meghan’s tendency to organise projects early but leave them unfinished has contributed to the delay.
The American Riviera Orchard venture, initially announced in April, has seen little progress. Levin pointed out the lack of trademark approvals and proper organisation.
Speaking to GBN America she said: “She does all sorts of things of organizing early and then she leaves them. This is this terrible, like American Riviera orchard, which was actually originally done in April, we’ve got no further.
Meghan Markle launched her lifestyle brand in April
Getty
“That coincided with Prince William coming out to do something for the Diana’s awards. So you put two to two together.
“It might not have been that, but why on earth would you try and sell something that was nowhere near ready? That you hadn’t got the trademarks passed? It was sort of ridiculous.
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“You just send 50 out to your friends and then nobody’s heard anything more.
“[I think] we won’t hear anything about this till the spring because there’s so many things she wants to do.
“So it’s sort of getting excited about things, but not actually going through them to the end.”
Recent weeks have seen Prince Harry and Meghan Markle making separate public appearances as Harry has been travelling to New York, London, and Southern Africa, while Meghan attended a gala for the Children’s Hospital Los Angeles.
Angela Levin said that the duchess has “too many things that she wants to do”
GBNA
A friend told People magazine that their solo appearances reflect “parenting priorities, in that one of them stays behind with the children”.
Another source suggested a “twin-track approach” is emerging in their ventures.
Experts believe this strategy allows the couple to establish separate brand elements, with Meghan appealing to a specific demographic whilst Harry focuses on philanthropic causes.
PR expert John Harrington, speaking in a Channel 5 documentary, explained the reasoning behind the couple’s separate appearances.
Meghan Markle has been very busy the past year
PA
He stated: “It is so they can establish the separate elements of the brand. Meghan does want to appeal to a certain demographic. Harry can go do his thing with his dedication to philanthropic causes.”
This strategy aligns with reports from sources close to the couple. One told People magazine: “The Duke and Duchess have now hit their stride as individuals – not just as a couple.”
Another source added: “The Duchess will prioritise an entrepreneurial and enterprise focus, and the Duke will continue championing his not-for-profit patronages.”
However, the source emphasised that joint efforts around cause-driven work areas would continue.
