Meghan Markle has announced a new podcast deal following the Duke and Duchess of Sussex’s split with Spotify.
The Duchess of Sussex will join the Lemonada team to continue her “love of podcasting.”
Meghan and Harry did have a $20 million deal with Spotify but it collapsed after it did not make “consumers very happy.”
Meghan has revealed: “I’m proud to now be able to share that I am joining the brilliant team at Lemonada to continue my love of podcasting.”
On Harry and Meghan’s new website it was announced that the podcast “Archetypes” will be available to stream from Spring, and Lemonada will oversea ad sales and distribution.
Meghan and Harry’s media deal with Spotify was axed prematurely after one season of Meghan’s podcast ‘Archetypes’ and one holiday special.
The Duke and Duchess of Sussex were branded as “f***ing grifters” by Bill Simmons, Head of Podcast Innovation and Monetisation at Spotify.
The senior executive said: “”The f***ing grifters. That’s the podcast we should have launched with them.”
On Sussux.com, the new podcast is described as “a record-breaking podcast exploring the labels that try to hold women back.”
The original “Archetypes” saw over 10 million downloads, and averaged almost a million listens per episode.
Lemonada’s CEO and co-founder, Jessica Cordova Kramer said: “We are beyond honored that Meghan has trusted us to help democratize access to ‘Archetypes,’ and that so many more people around the world will have access to the series soon.
“Meghan’s talent as host, creator and conversationalist is unparalleled and we are thrilled to co-create a new series with her that fosters her approach to creating art that matters.”
