- Josh Giddey could lose a sponsorship worth $40million
- Weet-Bix has sponsored the NBA star since 2021
- Giddey is the subject of an investigation into alleged inappropriate behaviour
Josh Giddey is at risk of losing a lucrative brand deal with Australian cereal giant Weet-Bix amid an NBA investigation into his alleged relationship with a minor.
Shooting guard Giddey, 21, is the subject of an NBA investigation amid claims he had an inappropriate relationship with a minor after photos of him with a girl were recently posted on social media.
Giddey was asked about the accusation as he made his return to the basketball court on Saturday and said: ‘Yeah, I mean I understand the question obviously, but, err, there’s no further comment right now.’
The Melbournian is viewed as one of the most talented young players in the NBA and has proven a hit with sponsors.
Josh Giddey could lose his $40million sponsorship deal with Weet-Bix in Australia
The 21-year-old is the subject of an NBA investigation into alleged inappropriate behaviour
He has been one of the faces of Weet-Bix since 2021, but the cereal company said it was monitoring the fallout of the NBA’s investigation.
‘We are obviously aware of news surrounding Josh Giddey and are waiting for facts to be confirmed,’ a spokesperson told News Corp.
‘We are in contact with Josh’s management team and waiting on further detail at this point.’
Giddey is on a four-year deal with Weet-Bix worth AU$40million and he is the face of their ‘Every Bite Counts’ campaign.
Other Aussie athletes signed up by the brand include Tim Cahill, Alex de Minaur and Marnus Labuschagne.
Giddey’s face is also on Weet-Bix boxes across the country.
Photos were published on Twitter last week. Giddey has become one of the Thunder’s key players since he selected by with the sixth overall pick in the 2021 NBA draft.
The NBA has launched an investigation into claims Giddey had an inappropriate relationship with a minor after photos of him with a girl were recently posted on social media
One of the pictures shows a shirtless Giddey is stood behind her.
Another shows the Australian player with his arm around her and is captioned ‘he says hey’.
Giddey was free to play for the Thunder against the Sixers in Oklahoma, meaning he returned to the court for the first time since the photos surfaced.
The Thunder are 11-4 after a strong start to the season, with the Giddey saga possibly threatening to derail their campaign.
