“This sector is a soft power, not just across Ghana but across Africa.
“If you watch any film or anything that has got to do with Africa, all you’re going to see is trauma, how we were slaves, how we were colonised, how it’s just war and when you come to Africa, you will realise that it’s not true.
“So, it’s really important that we own those stories of our tradition, of our culture, of our languages, of the differences between one language and another. The world doesn’t know that.”
With Nigeria’s Nollywood producing hundreds of movies a year, films are arguably one of the country’s most successful exports. There is also a tradition, especially in parts of Francophone Africa, of making high-quality films.
Elba has previously recognised the talent in Africa’s film industry, but said the facilities were “lacking”.
A 2022 report from Unesco, external backed up the actor.
The UN’s cultural agency said that despite “significant growth in production”, the business of film-making across the continent was hindered by issues such as piracy, insubstantial training opportunities and a lack of official film institutions.
Elba believes with the right momentum and involvement of governments willing to create an enabling environment, a virtuous circle can be established.
“We have to invest in our story-telling because when you see me, you see a little version of yourself and that encourages us.”
