Iceland has a little known money saving scheme for people aged 60 and over.
British supermarket chain Iceland offers a discount for over-60s, giving them 10 per cent off their groceries every Tuesday, with no minimum spend.
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Frozen food giant Iceland wants to offer a helping hand to pensioners through its over 60s discount scheme, which allows those aged 60 or over the opportunity to bag 10 percent off their shop every Tuesday – with no minimum spend – across Iceland and The Food Warehouse stores.
Eligible customers simply need to bring in a valid form of ID to redeem the discount, which includes a Senior Bus pass, a Driver’s Licence, The Senior Railcard, or a Freedom Pass.
Speaking about the initiative, Richard Walker, managing director at Iceland, said: “We are so pleased with how well the over 60s discount has been received by the public and love hearing stories from customers who are benefiting from the discount.
“The cost of living crisis continues to cause distress in the everyday lives of these customers and that’s why we want to keep doing what we can to support them.”
When the discount was launched in May 2022, over a third of shoppers who came through Iceland or The Food Warehouse doors on the scheme’s first day used the discount, which benefited more than 150,000 eligible customers.
Customers who work in emergency services, as well as those who have a Blue Light Card, are able to pick up discounts online “as a thank you” for the work they do.
Eligible shoppers can get £3 off when they spend £60. People can log into Blue Light Card, claim the unique code, and then apply it at the checkout on Iceland’s website.
For younger customers, Iceland offers a one-time discount for students through Student Beans. Eligible customers can get £6 off a minimum spend of £45.
