Food from Jeremy Clarkson’s Diddly Squat Farm is now available nationwide on Amazon UK — so there’s no longer any need to join the traffic jam on small country roads to visit the small shop in the Cotswolds.
The sheer popularity of the ex-Top Gear host’s farm shop has caused traffic issues for the village of Chadlington, which is covered in the docu-series Clarkson’s Farm — exclusively streaming on Prime Video. Jeremy Clarkson was forced to take on the local council to add more parking spaces for customers.
But ordering from the Diddly Squart Farm shop is now as simple as logging into Amazon UK, or popping into your local Amazon Fresh store.
The range of products, all produced on the 1,000-acre farm managed by Jeremy Clarkson and partner Lisa Hogan or neighbouring businesses in the Cotswolds, includes jams, chutney, condiments, hand-cut crisps, fudge, coffee, beef jerky and honey. There’s also a candle called This Smells Like My Bollocks too.
Prices start from £1.70 for ready-salted crisps and top-out at £39 for “cow juice” vodka.
As well as featuring on Amazon UK, several products from Diddly Farm have started to crop-up in Amazon Fresh shops, which use cameras to track the items you’ve picked-up from shelves so you can walk-out without a check-out
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Hawkstone lager, named after the neolithic standing stone found just north of the fields where the barley is grown for the beer in Oxfordshire, is also available to buy from Amazon. A Hawkstone cider is also on sale.
It’s not just food, either. The online Diddly Squat Farm Shop also includes branded cups and clothing. Mocking Gwyneth Paltrow’s candle called This Smells Like My Vagina for her website Goop, Jeremy Clarkson has launched his own candle called This Smells Like My Bollocks.
Speaking about the collaboration with Diddly Squat Farm, Amazon Fresh UK Director Matt Birch said: “Adding exciting and different products from suppliers we know our customers love to Amazon Fresh not only expands our wide selection, but demonstrates how we’re building a best-in-class grocery shopping experience for our customers, whether shopping online or in-store.”
Hit docu-series Clarkson’s Farm returns for a third season on May 3 on Prime Video, and for the first time viewers can buy items from the Diddly Squat Farm Shop for free UK delivery via Amazon Fresh
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If you don’t fancy online shopping, the Diddly Squat Farm Shop remains open Wednesday to Sunday from 9.30am – 4.30pm, including on bank holidays. You don’t need to book in advance, just turn up and the Diddly Squat Farm team will be there to help with any queries.
The launch of Diddly Squat Farm Shop in Amazon Fresh stores and online via Amazon UK has been timed to coincide with the third series of Clarkson’s Farm. Season 3 of Clarkson’s Farm will be divided into two — with the first half of the show (episodes 1-4) arriving on Prime Video on May 3, followed by another four on May 10.
Clarkson’s Farm seasons 1 and 2 remain available to binge-watch on Prime Video. The third series will cover a fresh set of challenges at the Cotswold farm, including crops failing in scorching weather, and inflation driving up the price of supplies.
Jeremy Clarkson has received several plaudits for his docu-series, including the National Farmers Union’s Farming Champion 2021 and a gong for Flying the Flag for British Agriculture alongside co-star Kaleb Cooper from the Gaudio Awards.
