The amount of Guinness pubs can buy in the build up to Christmas has been limited by its maker Diageo after “exceptional demand” over the past three weeks.

It is understood the firm is working at 100% production capacity, but has still placed limits on orders in Great Britain.

The drink has been rising in popularity with women and young people, and recent rugby internationals have put a strain on supplies.

Diageo has been upping its marketing efforts and working with influencers over the past few years to try and raise Guinness’ profile.

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