“People are prepared to pay £15 to £20 for a pizza. They’re not prepared to pay it for a portion of fish and chips,” she told Breakfast.
Fish and chips has been part of Britain’s national palate for more than 160 years.
It was so crucial to the national spirit, it was said supplies were protected during both World War One and World War Two.
But the soaring price of the humble spud means chippies are struggling.
Dom Horabin who runs Seniors – a chain of fish and chip shops around Blackpool – said it was not easy for farmers to get potatoes to the supermarkets and chip shops.
“There is a lot more that goes into it; if it be fuel, staffing, all of the little costings,” he said.
“This is is not new to the chippy, you have to source things from different locations – even going as far afield as Oxfordshire to source potatoes.”
