More than two thirds of pints of beer and glasses of wine being poured in pubs and bars in the UK contain less drink than they should, new research suggests.
A report published on Friday by the Chartered Trading Standards Institute (CTSI) found 70% of the beer and wine it sampled across the country was being short measured.
It calculated that this meant an average beer drinker was losing around £88.40 a year, while a wine drinker was losing around £114.40 per year.
Trading Standards urged pubs and bars to make sure they are correctly measuring their drinks.
The research comes as alcoholic drink prices have risen rapidly in the past few years.
According to the Office for National Statistics, alcohol prices have increased 6.1% in the past year. However, as inflation has slowed recently, in the last month they only rose by 0.3%.
Labour MP Jess Phillips said the ongoing cost of living crisis meant being served short measures “adds insult to injury”.
“Being able to afford to go out for a drink is not easy and you should get what you pay for,” she added.
CTSI found that if beer was short measured, it was on average 4% less than a full pint, while for wine it was on average 5% lower than the 175ml standard glass.
The consumer body said that among the 137 drinks it sampled across 77 pubs and bars, the most under-poured drink was bought in Walsall, in the West Midlands, which was short by 15%, or 26ml.
Large deficits were also found in Belfast and Havering in east London.
Duncan Stephenson, a spokesman for CTSI, told the it would not identify individual locations or chains it had found were under-pouring drinks “because we don’t want to do that”.
He also said it was “difficult for us to say” whether there were particular parts of the UK where short measures were likely to be more commonplace as the study was a “snapshot” with “a small sample size”.
CTSI has called for broader research to be undertaken into the issue.
John Herriman, chief executive of CTSI, said it was “calling on the hospitality sector to ensure that consumers get value for money by making sure they are correctly measuring the drinks they are serving to customers”.
But Emma McClarkin, chief executive of industry body the British Beer and Pub Association and a former Conservative MEP, told the Mirror that landlords “in no way want to be accused of short-serving the millions of customers who enjoy visiting our nation’s pubs each week”.
