Asda has unveiled its new Christmas advertising campaign, featuring a team of animated garden gnomes on a festive mission.
The charming adventure is set to premiere on television during Coronation Street on ITV, November 6 at 8:15 pm.
The campaign introduces five hero gnomes – Max, Gnibbles, Gnorma, Gnicky, and Gnarla – who come to life in a snowstorm to help Asda colleagues prepare their store for the holiday season.
The ad, created over seven months using more than 3,000 hours of animated footage, is set to the iconic theme of “The A-Team”.
The ceramic heroes transform the store into a Christmas wonderland
ASDA
It opens with Asda colleagues Maggie and Bill facing a snowstorm dilemma. Bill activates a gnome, signalling hundreds across the country to help.
The ceramic heroes transform the store into a Christmas wonderland, showcasing Asda’s festive offerings.
The advert concludes with the gnomes departing in Asda vans, leaving a perfectly prepared store.
Gnomes are already sold in Asda and fans of the supermarket will be delighted to know that the advert characters will be available in stores.
From November 7, customers can purchase the five hero gnomes alongside Asda’s popular Mrs Claus gnome.
These collectable characters will be on shelves nationwide, alongside Asda’s festive product range including more than 540 items.
The festive selection features award-winning Exceptional mince pies at £2.50 and party penguin bao buns at £3.50.
Each gnome boasts unique skills, from Max’s adventurous spirit to Gnicky’s fashionista flair.
Asda’s gnomes are long-standing favourites with customers
ASDA
Chief customer officer at Asda David Hills said: “Asda’s gnomes are long-standing favourites with our customers and they were staring us in the face as the obvious characters for our Christmas campaign – a very Asda way for us to showcase our breadth of offer.
“Our priority is to make sure our customers can have their best Christmas possible with great quality food, general merchandise and amazing George clothing & home items all under one roof.”
“From decorating their home and dressing for the party season to consuming award-winning Exceptional mince pies and truly show-stopping centrepiece meats and desserts – all with Asda’s uncompromising value promise.”
David added: “Our customers can trust that they will get the best quality they expect from the festive season all at Asda’s incredibly low prices.”
