George at Asda has launched its new activewear brand Gym Locker nationwide, following a trial in 2024.
The collection offers high-performance sportswear for both men and women, with prices starting from an affordable £7.
The range combines contemporary athleisure with quality performance wear, featuring a selection of timeless pieces in cream, mauve and muted grey colourways.
Available now in 50 stores and online at George.com, the collection aims to deliver stylish activewear that doesn’t break the bank.
New George activewear is available for £7
ASDA
The collection includes a comprehensive range of activewear essentials, from accessories and comfort-fit tops to oversized hoodies.
A key feature is the range of four sculpted legging styles, designed with innovative Power Performance and Skin Fabric material.
The squat-proof leggings maintain full opacity during deep stretches and intense workouts.
Available in sizes XS to XXL, the leggings offer gentle compression and contouring capabilities that mould to the body.
The advanced fabric technology provides enhanced support while preventing bunching or sagging during exercise.
A spokesperson for George at Asda said: “Since we rolled out the online trial of Gym Locker last autumn, we have seen an unprecedented uplift from our customers seeking out and buying into sportswear.
“From the rise of everyday athleisure to high-performing products which will support and elevate their exercise routines, our customers have shown us that they’re on the lookout for products which look great and perform, whilst not breaking the bank.
“This last year we have worked hard to grow the collection and are proud that Gym Locker will now be available in 50 stores and george.com with further drops planned for later in the year and beyond.”
The new products will be available in 50 stores
ASDA
The fabric technology features moisture-wicking properties that draw sweat away from the skin during intense workouts.
This technical design ensures users stay dry and comfortable throughout their exercise routines.
The collection combines functionality with style, allowing wearers to confidently push their limits during workouts. Gym Locker’s full range is now available both in-store at 50 Asda locations and online through George.com.
The brand aims to deliver high-performance activewear that supports various activities while maintaining exceptional durability, flexibility and comfort.
