Aldi has launched the UK’s first supermarket Build Your Own Gingerbread Train Kit, tapping into a viral social media trend that has garnered over 21 million views.
The festive kit, priced at £5.99, arrives in stores from today, November 28, alongside the return of their popular Build Your Own Gingerbread House.
The new train kit, drawing inspiration from The Polar Express, offers a fresh take on traditional Christmas crafting activities.
Both kits are designed to provide wholesome holiday entertainment for families, updating the charm of traditional gingerbread making with a modern twist.
The Gingerbread Train will be in stores from today
ALDI
The new train kit comes complete with seven pre-cut gingerbread biscuits that assemble into 28 pieces, alongside iced lebkuchen, gummy sweets and chocolates.
For traditionalists, the affordable Gingerbread House kit includes all essential components, from house parts to candy-coated chocolates.
The house kit also features mini family figures and a gingerbread tree, making it a complete festive activity set.
Both the train and house kits provide everything needed for families to create their own showstopping Christmas centrepieces, with no additional purchases required.
Brits are embracing festive treats earlier than usual this year, with Aldi reporting remarkable sales increases across their seasonal range.
The supermarket has seen a dramatic 170 per cent surge in Mulled Wine sales compared to last year, while their overall seasonal range has grown by 20 per cent.
Chocolate and confectionery sales have risen by over 40 per cent, with Specially Selected Cocoa Dusted Truffles showing an impressive 190 per cent increase.
Managing director of buying at Aldi UK Julie Ashfield said: “There’s been so much doom and gloom this year and it looks like Brits are responding by indulging in a few festive comforts even earlier than ever before.
“From mains and sweet treats to staples like mulled wine – we’ve got every course covered with our seasonal range this year. We might not be able to fix the news, but shoppers can count on Aldi to make Christmas amazing without breaking the bank.”
This comes as Aldi rolls out a new Christmas range – including festive Cuthbert cake and build-your-own hampers.
The supermarket’s Cuthbert cake has received a festive makeover and it is now complete with a Santa hat and festive bow tie, priced at £6.49.
The Yuletide Cuthbert cake features a soft Swiss roll sponge filled with velvety smooth chocolate buttercream, perfect for enjoying during any festive gathering.
