With its rolling hills, sun-kissed vineyards and medieval hilltop towns, it is little wonder Tuscany is the destination of choice for the A-list.
But now it seems a chance to taste la dolce vita alongside the likes of Gwyneth Paltrow and Angelina Jolie no longer requires their bank balance.
The Italian region is a surprise inclusion in a list of this summer’s cheapest package destinations, coming seventh in Which? Travel’s study of bargain August holidays.
The consumer champion, which analysed nearly 6,000 package holidays from three different providers – easyjet Holidays, TUI and Jet2Holidays – in 13 European countries, found some ‘real surprises’ in among the traditional budget destinations.
For example, a holiday in self-catered accommodation in Tuscany for the first week of August could cost only £1,034 per person on average this year.
Plenty of packages remain available, which has forced the prices down, with cheap flights for room-only, self-catering and bed and breakfast accommodation available in coastal towns or inland around Florence, the Tuscan capital.
Which? suggested the heatwaves of recent summers could be the reason for the drop in prices as visitors look to avoid the sweltering August weather.
Tuscany was not the only Italian destination on the list. The Venetian Riviera – a purpose-built beach resort on Venice’s lagoon – was fourth cheapest.
Price comparison site Which? have surveyed the cheapest August holiday getaways
A week in beautiful Tuscany could set you back as little as £1,034 during August
Morocco was another affordable option, with a week in the Agadir region costing roughly £889
Turkey came out as the most affordable option for this year, with the Dalaman area costing roughly £859pp for a week-long trip
The overall most affordable this year was the Dalaman area of Turkey, at only £859pp a week on average. This was followed by he Bourgas area of Bulgaria, and Agadir, the resort in Morocco.
For those looking to keep control of costs with an all-inclusive break, Which? found that Spain boasts five of the ten cheapest spots currently available to book.
Costa Blanca in the south came in top place, with the average price of a week costing just £1,113 on average per person.
Fuerteventura and Tenerife took second and third places in the list.
Madeira, recently chosen by Sir Keir Starmer for his family holiday, came in tenth with an average cost of £1,346 per person.
